Direct Embed Coating Systems, LLC

Direct Embed Coating Systems, LLC Direct Embed Coatings, LLC is an exciting new company embarking on filling a niche market for durable custom architectural and commercial finishes.

Direct Embed® is a team of talented professionals dedicated to being service providers and problem solvers. With an unwavering dedication and commitment to our clients and their needs. We deliver out of the box super durable solutions for designers, retailers, airports, malls, hospitality and much more.

Operating as usual

The best civic designers in the country use Direct Embed powder coated graphics. A great example is Selbert Perkins Desi...
06/11/2021

The best civic designers in the country use Direct Embed powder coated graphics. A great example is Selbert Perkins Design who designed these beautiful wayfinding and map totems for Long Beach, California. Powder Coated Graphics can withstand the tough tactile and UV conditions in Long Beach. Sign fabricator Sign Age

The National Museum of African Music just opened in Nashville and is the only museum dedicated to preserving and celebra...
06/11/2021

The National Museum of African Music just opened in Nashville and is the only museum dedicated to preserving and celebrating music created, influenced and inspired by African Americans. DE developed the angled interpretive panels for Gallagher Associates and fabricator 1220 Exhibits

Direct Embed was featured on this amazing art piece for the new La Guardia Airport renovation. Working for a large cast ...
08/20/2020

Direct Embed was featured on this amazing art piece for the new La Guardia Airport renovation. Working for a large cast led by the Public Art Fund, who commissioned world famous installation artist Sarah Sze to undertake the project. We worked with the artist and fabricator Amuneal Manufacturing creating hundreds of aluminum powder coated sheets to look like torn paper. The effect is just amazing. Check out the New York Times article on the piece.
https://www.nytimes.com/2020/06/10/arts/design/laguardia-terminal-b-artists.html

11/04/2019

Powder Coating 2.0 is the result of years of experience applying the durable process to objects, architecture and placemaking. Let us assist you with realizing your design vision!

For Biogen we worked with Sasaki and fabricator Bluebird GS to convert their beautiful graphics imagery into a screen wall structure. Direct Embed works great on screens and dimensional objects, perfect for architectural solutions

http://directembedcoating.com/blog

We are participating in this SEGD regional event in Cambridge hosted by the Kendall Square Association and focused on th...
10/15/2019

We are participating in this SEGD regional event in Cambridge hosted by the Kendall Square Association and focused on the impact of community, designer and fabricator leadership in community projects. The full program will be available on the SEGD web site.
RSVP with Kayte Muse at [email protected]

Check out Direct Embed’s most recent installation for Biogen designed by Sasaki and fabricated by Bluebird Graphic Solut...
10/01/2019

Check out Direct Embed’s most recent installation for Biogen designed by Sasaki and fabricated by Bluebird Graphic Solutions. A beautiful graphic image powder coated on a perforated metal screen. A project that exemplifies the architectural potential of powder coated graphics.

John Bosio of Merje shared this recent project with us that used Direct Embed. It is at Whistler Resort Municipality, BC...
07/01/2019

John Bosio of Merje shared this recent project with us that used Direct Embed. It is at Whistler Resort Municipality, BC and was designed in partnership with planning firm BHA (Fabricated in phases by AGI and Knight Signs). Powder coated graphics are great for facing tough weather conditions.
Photo Credit: Andrew Strain Photography

Sometimes the most durable graphic solutions are needed for the graphics we dislike the most.  This Direct Embed graphic...
11/01/2018

Sometimes the most durable graphic solutions are needed for the graphics we dislike the most. This Direct Embed graphic panel for the Getty Museum in Los Angeles must stand up stickers, kicks, and graffiti, and of course the unseen but always present ultraviolet Southern California sun.

Working with Todd Mayfield of Axia Creative (Ironically based in West Palm Beach, FL) Direct Embed has completed its mos...
11/01/2018

Working with Todd Mayfield of Axia Creative (Ironically based in West Palm Beach, FL) Direct Embed has completed its most northerly project in beatiful Sitka Alaska. The wayfinding and information panels are meant to hold up to extensive precipitation (90 inches of rain per year and a great deal of fog and mist) while maintaining its vibrant graphics.

We like to show the Humane Society Project to give people an idea about how large our graphic solutions can be. Direct E...
09/22/2018

We like to show the Humane Society Project to give people an idea about how large our graphic solutions can be. Direct Embed can clad entire building with highly durable, vibrant graphic imagery.

Direct Embed sponsoring another fantastic SEGD Exhibit event
08/24/2018

Direct Embed sponsoring another fantastic SEGD Exhibit event

Realistic, Durable Wood Grain Powder Coated Graphics for Exterior SignageThis Dynamic Pylon, designed by Scott | AG in c...
01/21/2018

Realistic, Durable Wood Grain Powder Coated Graphics for Exterior Signage

This Dynamic Pylon, designed by Scott | AG in conjuncture with Gensler required the esthetic of a paneled wood landmark made of South American Ipe.
The design team had to look no farther than Direct Embed to help achieve its lofty goals and with YESCO, among the nations oldest and largest sign fabricators in the country at the helm, the project was a resounding success.
Direct Embed created large scale panels simulating the look and stunning beauty of rare hardwood, while utilizing the strength of powder coating. Able to withstand the rigors of the harsh outdoor environment and at the same time cut down on the high maintenance cost of real, solid hardwood, Direct Embed was a natural fit.
First working closely with Scott | AG to develop the perfect, custom wood grain for the project and then supporting YESCO during the fabrication process, Direct Embed ensured perfect fits and matching cut files for each panel, bringing the project to life with stunning beauty and very low environmental impact.

07/08/2017
The old Ohio Field Memorialized

Direct Embed and M.S Signs, Inc worked together to create these stunning memorials for The Ohio State University's original football field. Beautiful design by MKSK

You might not have known it, but if you’ve walked along High Street, in between Woodruff Ave and the Wexner Center for the Arts, you’ve walked over the old O...

Gorgeous double sided Direct Embed powder coated panels grace these beautiful signs at The Ohio State University. Design...
06/18/2017

Gorgeous double sided Direct Embed powder coated panels grace these beautiful signs at The Ohio State University. Design by MKSK.

The super durable finish of Direct Embed powder coated panels looks stunning on these double-sided maps in Newport, NJ.
06/18/2017

The super durable finish of Direct Embed powder coated panels looks stunning on these double-sided maps in Newport, NJ.

Enjoy some of many Direct Embed projects in our informative video
02/24/2017
Direct Embed

Enjoy some of many Direct Embed projects in our informative video

This is "Direct Embed" by MS Signs Inc on Vimeo, the home for high quality videos and the people who love them.

Direct Embed providing tough, durable exterior graphics at Hong Kong Wetland Park! Stunning graphics with UV protection ...
02/24/2017

Direct Embed providing tough, durable exterior graphics at Hong Kong Wetland Park! Stunning graphics with UV protection that can withstand any environment.

When Casavana Cuban Cuisine needed tough durable graphics for their newest location at Fort Lauderdale-Hollywood Interna...
01/30/2017

When Casavana Cuban Cuisine needed tough durable graphics for their newest location at Fort Lauderdale-Hollywood International Airport's new terminal 4 they contacted Direct Embed!

Direct Embed provides stunning column graphics for Laurel Oaks Vocational School in Laurel Oaks, OH. Great design work b...
01/30/2017

Direct Embed provides stunning column graphics for Laurel Oaks Vocational School in Laurel Oaks, OH. Great design work by MSA Architects!

Innovative Applications - Curves: More Than Just About PrintingDirect Embed is a graphic system that is extraordinarily ...
02/02/2016

Innovative Applications - Curves: More Than Just About Printing

Direct Embed is a graphic system that is extraordinarily flexible, but it does require one thing: The creative innovation of designers and fabricators. In the last year these professionals have stepped up with incredible design ideas with curved surfaces being at the forefront. Curves require extensive engineering of graphics to ensure that they do not distort and can be made consistent with a range of materials from wood to aluminum. Direct Embed has achieved amazing results and clarity with surfaces that bend, turn corners, and even twist.

When developing your project design consult with Direct Embed on the possibilities. It may allow you to achieve more with your design than you ever thought possible.

Anything is possible with Direct Embed
11/14/2015

Anything is possible with Direct Embed

Anything is possible with Direct Embed

Love this project
09/05/2015

Love this project

We recently completed this project for Longwood Gardens, a truly incredible nature preserve in Kennett Square, PA. This multi-disciplinary project included Direct Embed interpretive panels, site maps, custom Corten steel stanchions, silk screened sections of tree trunks and even a fabricated bee hive!

Here is what the project illustrator, Natalya Zahn, had to say about our representation of her work.." I was honestly blown away by the quality of the direct embed pieces specifically. The finished pieces that I saw looked BEAUTIFUL. I honestly couldn’t have asked for better representation of my artwork."

Longwood Gardens should be a stop on every ones summer to-do list! For more information on how Direct Embed can add to your project please contact us.

Direct Embed Makes Apex a Standout at Disney SpringsLuxottica, parent company of Sunglass Hut, is a retail organization ...
08/04/2015

Direct Embed Makes Apex a Standout at Disney Springs

Luxottica, parent company of Sunglass Hut, is a retail organization known for cutting edge product and retail store design. For their new Apex by Sunglass Hut stores specializing in high performance eyewear, they wanted a facade that would combine a natural outdoor theme while promoting their new brand name as a modern icon. At their store in Disney Springs, Direct Embed provided beautiful wood patterns matched exactly to the client’s exact specifications. The graphics were embedded into a durable aluminum, which served as a base for the dimensional orange Apex logo fabricated by MS Signs. The embedded graphic surface has the exact appearance of natural wood, standing out among the innovative stores in the new Disney waterfront complex.

Direct Embed Creates Some Magic for Red RobinThere are many projects where the Direct Embed process is the best solution...
08/04/2015

Direct Embed Creates Some Magic for Red Robin

There are many projects where the Direct Embed process is the best solution. At the landmark Red Robin Gourmet Burgers at Patriot Place in Foxborough, Massachusetts, Direct Embed was the only solution. The unique façade design of the eatery required a perforated metal grill imprinted with the image of the American flag. The grill, developed by AMICO Architectural Products, required a durable application that can be molded around the complex curves and creases. Direct Embed project fabricators carefully ensured that the embedded graphic was perfectly formed over the surface, and that the multiple grill elements aligned perfectly. The final installation is truly magical and impossible without Direct Embed!

FlyBy SportsA Complete Retail Store With Direct EmbedSuccessful airport retail stores require a combination of eye poppi...
07/31/2015

FlyBy Sports
A Complete Retail Store With Direct Embed

Successful airport retail stores require a combination of eye popping graphics, quality finishes and durable hardware. Airport Wireless/Techshowcase has been a pioneer in developing these stores and have worked closely with MS Signs to develop innovative approaches.

In their FlyBy Sports store at Pittsburgh International Airport, which focuses on work-out clothing and sneakers, MS Signs was asked to develop all the signage, changeable graphics, fixtures, ceiling elements and floor graphics. To meet the requirement of having hard surfaces for the entire store, the fixtures, cash wraps and ceiling elements were encased in Direct Embed over .040” aluminum, replacing corian, laminate, and wood finishes.

The finished store is vibrant, beautiful and far more durable than the replacement materials. In addition, using Direct Embed saved money by incorporating a wide variety of finishes into only one material simplifying connections and finishes.

An Entire Façade Courtesy of Direct EmbedDirect Embed has challenged designers to use the innovative process in exciting...
07/31/2015

An Entire Façade Courtesy of Direct Embed

Direct Embed has challenged designers to use the innovative process in exciting news ways. At Universal Citywalk, Sargenti Architects met that challenge by designing a full graphic façade for Lids, a retail store specializing in caps and jerseys, using the Direct Embed process. Direct Embed works closely with the architects from initial documentation, developing approaches to detailing the large scale façade and dimensional signs. Direct Embed also ensured that installation went smoothly and the graphic panels came together seamlessly. The façade and signage creates a striking presence in the themed mall, making large scale graphics a permanent architectural fixture.

JetBlue Airways just unveiled a 4,046 square foot outdoor lounge on top of Terminal 5 at New York's John F. Kennedy Inte...
07/06/2015

JetBlue Airways just unveiled a 4,046 square foot outdoor lounge on top of Terminal 5 at New York's John F. Kennedy International Airport. The T5 Rooftop overlooks the Manhattan skyline and is open to all passengers regardless of their status with the airline. The lounge has a 400 square foot children’s play area and is the only post-security, pet friendly area in any airport in the entire country, making traveling much more enjoyable for pet owners. JetBlue worked closely with Direct Embed Coating Systems to create signage that perfectly matches the ambiance of the T5 Rooftop lounge. Here are some pictures of the new lounge and our signage that JetBlue used to make this ground breaking project a reality.

Here's what A.R.E. Retail Environments had to say about three recent and exciting projects from Direct Embed!
06/23/2015
Direct projects - Retail Environments Insights Center

Here's what A.R.E. Retail Environments had to say about three recent and exciting projects from Direct Embed!

Direct Embed continues growth with three major new project wins Direct Embed Coating Systems, a wholly owned subsidiary of MS Signs, announced that they have completed three major new projects, each of which utilizes Direct Embed’s leading-edge design and graphics capabilities. The new projects for…

The 106 Group worked closely with Pennsylvania Department of Conservation and Natural Resources staff to develop an enga...
06/15/2015

The 106 Group worked closely with Pennsylvania Department of Conservation and Natural Resources staff to develop an engaging interpretive experience for its new visitor center at Ohiopyle State Park. To meet the high durability and quality standards that park visitor centers require, the planning and design firm chose to collaborate with Direct Embed on a particularly complex exhibit.

Our graphics are integrated on angled steel that curves around a forest scene. This captivating display combines practical information with high-resolution graphics to create a truly unique exhibit.

Here is what 106 Group Exhibit Designer had to say about the project and our process… “Service and flexibility is the key to success for specialized architectural sign projects. Direct Embed works closely with designers and fabricators to ensure that projects can be integrated into complex environments. No other company could create the complex compound curves the project required.”

This recent project started with students from the Fashion Institute of Technology BFA program, in which they developed ...
06/12/2015

This recent project started with students from the Fashion Institute of Technology BFA program, in which they developed a fixture for Sephora, the global cosmetic retailer. After visiting Direct Embed’s facility, the students incorporated our graphics into their design. A semester long design process led to the selection of a two student team within the Visual Presentation and Exhibit Design BFA by industry professionals and educators to exhibit their design at the 2015 GlobalShop retail show. The selected team collaborated with M.S Signs, Inc to turn their innovative idea into reality.

The final fixture displays the ingenuity of the students, the high standards of the fabricator, and the potential for Direct Embed as a central element of fixture design. The display can be seen in Manhattan from June 1st to September 1st on 7th avenue, between 27th and 28th avenue.

We recently completed this project for Longwood Gardens, a truly incredible nature preserve in Kennett Square, PA. This ...
06/11/2015

We recently completed this project for Longwood Gardens, a truly incredible nature preserve in Kennett Square, PA. This multi-disciplinary project included Direct Embed interpretive panels, site maps, custom Corten steel stanchions, silk screened sections of tree trunks and even a fabricated bee hive!

Here is what the project illustrator, Natalya Zahn, had to say about our representation of her work.." I was honestly blown away by the quality of the direct embed pieces specifically. The finished pieces that I saw looked BEAUTIFUL. I honestly couldn’t have asked for better representation of my artwork."

Longwood Gardens should be a stop on every ones summer to-do list! For more information on how Direct Embed can add to your project please contact us.

Address

280 North Midland Ave, Building C-1, Unit 128
Paterson, NJ
07663

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