Design has long proven itself as a vital component of corporate culture, service offerings, bottom line growth, and exceptional customer experiences. Yet many organizations struggle with how to fully embrace and implement design outside of traditional applications. Meanwhile, McKinsey's 2020 report "The Business Value of Design" describes in detail how companies with deep design integration in their organizations are more likely to outperform their counterparts who lack this capability. Increasingly, the world’s most innovative companies have high-ranking positions such as chief design officers and are making room for design to influence business strategy across wide-ranging areas of the organization.
Join is for the Business of Design Deep Dive Virtual Event November 2nd and 3rd.
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The Business of Design Deep Dive 2021 highlights the important role industrial design plays in business successes and promotes the value designers can bring to strategic decision-making, both in the creative studio and in the board room.