Predictive Data Lab

Predictive Data Lab We help clients get the most of their data.

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Spending on internet advertising is expected to reach 180 billion by the end of 2021. Over the next couple of years, thi...
10/25/2021

Spending on internet advertising is expected to reach 180 billion by the end of 2021. Over the next couple of years, this figure is anticipated to increase by 18 billion per year until 2023. The world wide web has become the center of entertainment and information consumption, with most Americans having at least one source of access to the internet. Companies have been taking advantage of this and have been doubling annual ad expenditures since the start of the millennium. This data doesn’t only show the increase in ad spending but the increased spending on digital transformation nationally and internationally. Data sourced from Zenith.

Spending on internet advertising is expected to reach 180 billion by the end of 2021. Over the next couple of years, this figure is anticipated to increase by 18 billion per year until 2023. The world wide web has become the center of entertainment and information consumption, with most Americans having at least one source of access to the internet. Companies have been taking advantage of this and have been doubling annual ad expenditures since the start of the millennium. This data doesn’t only show the increase in ad spending but the increased spending on digital transformation nationally and internationally. Data sourced from Zenith.

10/22/2021
Predictive Data Lab was founded in 2019, the year when COVID-19 started to spread across the globe. We were just getting started without knowing that this would represent an opportunity for us to use our intelligence hub for good. Because of COVID-19, we

Predictive Data Lab was founded in 2019, the year when COVID-19 started to spread across the globe. We were just getting started without knowing that this would represent an opportunity for us to use our intelligence hub for good.

Because of COVID-19, we have been able to help other businesses to shift strategies analyzing data, transitioning into e-commerce, and building customer profiles to target the right audiences and evaluate market opportunity segments where they have been able to thrive.

Learn more at https://hubs.ly/H0Z3Fh20

10/21/2021
Did you know that according to a LinkedIn report, women represent 39% of the workforce in sales with an increase of only 3% over the past decade? At Predictive Data Lab we want to change that. Meet our Business Development Executive, Angelie Dhillon. Fun

Did you know that according to a LinkedIn report, women represent 39% of the workforce in sales with an increase of only 3% over the past decade? At Predictive Data Lab we want to change that. Meet our Business Development Executive, Angelie Dhillon.

Fun Fact about Angelie: She loves coffee and when she's not studying or meeting with clients you can probably find her taking a walk close to the Lady Bird Lake or paddle boarding at the Colorado River in Austin, TX.

Since the early ’00s, the United States’s national debt has increased at a rapid pace, and had quadrupled by 2020. The d...
10/20/2021

Since the early ’00s, the United States’s national debt has increased at a rapid pace, and had quadrupled by 2020. The debt has been a huge contention in politics, causing upheaval when addressing how to deal with it. As of August 2021, the United States debt has accrued 28.43 trillion USD in national debt. Around this time last year, it was 26.73 trillion, a 1.7 trillion increase in about a year. This debt comes from the US’s outstanding public debt (bonds), intragovernmental debt, etc. While the debt has increased, it has been used to help mitigate large-scale or national disasters like the 2008 financial crisis and the covid-19 pandemic. Lifting the debt ceiling is another point of contention within congress, with a vote only to extend the national debt just enough to keep the lights on through mid-December of this year. Data sourced from the U.S. Department of Treasury.

Since the early ’00s, the United States’s national debt has increased at a rapid pace, and had quadrupled by 2020. The debt has been a huge contention in politics, causing upheaval when addressing how to deal with it. As of August 2021, the United States debt has accrued 28.43 trillion USD in national debt. Around this time last year, it was 26.73 trillion, a 1.7 trillion increase in about a year. This debt comes from the US’s outstanding public debt (bonds), intragovernmental debt, etc. While the debt has increased, it has been used to help mitigate large-scale or national disasters like the 2008 financial crisis and the covid-19 pandemic. Lifting the debt ceiling is another point of contention within congress, with a vote only to extend the national debt just enough to keep the lights on through mid-December of this year. Data sourced from the U.S. Department of Treasury.

10/14/2021
Did you know we are a startup company based in Austin, TX, but we also have team members working remotely across the country in different states? Meet Jenny, she is our amazing and talented Operations Manager based in Los Angeles, CA. Fun Fact about Jenn

Did you know we are a startup company based in Austin, TX, but we also have team members working remotely across the country in different states? Meet Jenny, she is our amazing and talented Operations Manager based in Los Angeles, CA.

Fun Fact about Jenny: She loves to travel and has been to 54 countries so far.

Being indoors as a result of the pandemic shaped a lot of new behaviors. With the need to reach consumers where they are...
10/12/2021

Being indoors as a result of the pandemic shaped a lot of new behaviors. With the need to reach consumers where they are, companies accelerated their digitalization. Prior to 2020, spending had remaining constant with a minimal increase, .04 trillion increase from 2017-2018. We see a sharp and significant uptick in spending from 2020 to 2022 with a .47 trillion increase in digital transformation spending, impacted significantly by the Covid-19 pandemic. Although spending is projected to increase between 2022 through 2024, it’s likely to plateau once pandemic protocols fade and business practices remain the same. Data sourced from https://hubs.ly/H0ZczNc0

10/07/2021
Meet our CEO, Carlos Casas. He founded Predictive Data Lab in 2019 with a vision to help other businesses make sense of their data, not by selling a service, but by becoming a part of their team. Today, we continue to break data paralysis for many compan

Meet our CEO, Carlos Casas. He founded Predictive Data Lab in 2019 with a vision to help other businesses make sense of their data, not by selling a service, but by becoming a part of their team. Today, we continue to break data paralysis for many companies working alongside our clients, building predictive models, and providing actionable insights.

Fun Fact about Carlos: He's a proud longhorn from the University of Texas, a husband, and a father of two wonderful kids. When he's not crunching numbers and building predictive models, he enjoys top golf and soccer games.

Did you know that Predictive Data Lab is a sister company with ATD Partners? One company focuses on providing business i...
10/06/2021

Did you know that Predictive Data Lab is a sister company with ATD Partners? One company focuses on providing business intelligence while the other focuses on advertising and media buying. Not to brag, but together you may call us "the dream team".

#media #marketing #tradingagency #analytics #PDL #data #marketing #advertising #partnership #startup #business #dreamteam #contactus #followus

Did you know that Predictive Data Lab is a sister company with ATD Partners? One company focuses on providing business intelligence while the other focuses on advertising and media buying. Not to brag, but together you may call us "the dream team".

#media #marketing #tradingagency #analytics #PDL #data #marketing #advertising #partnership #startup #business #dreamteam #contactus #followus

Visa and Mastercard tie for most accepted card merchant. Traffic on eCommerce sites has skyrocketed since the beginning ...
10/05/2021

Visa and Mastercard tie for most accepted card merchant.

Traffic on eCommerce sites has skyrocketed since the beginning of last year, a factor of the Covid-19 pandemic. According to https://hubs.ly/H0YMh0l0, out of the available ways to pay online, both Visa and MasterCard tie at 94.3% accepted for e-commerce. Visa and Mastercard hold market caps in the United States of $228.31 billion and $349.39 billion respectively. Following thereafter is American Express with 89.4% acceptance and a market cap of $173.36 billion. The last two on our list are Discover and PayPal, with 84.1% and 73.9% acceptance

Visa and Mastercard tie for most accepted card merchant.

Traffic on eCommerce sites has skyrocketed since the beginning of last year, a factor of the Covid-19 pandemic. According to https://hubs.ly/H0YMh0l0, out of the available ways to pay online, both Visa and MasterCard tie at 94.3% accepted for e-commerce. Visa and Mastercard hold market caps in the United States of $228.31 billion and $349.39 billion respectively. Following thereafter is American Express with 89.4% acceptance and a market cap of $173.36 billion. The last two on our list are Discover and PayPal, with 84.1% and 73.9% acceptance

In 2019, international tourists visiting China spent nearly 140 billion USD. Thailand trailed behind at just above $73 b...
08/21/2021

In 2019, international tourists visiting China spent nearly 140 billion USD. Thailand trailed behind at just above $73 billion, roughly half of what tourists spent in China. An even more stark comparison exists between tourist expenditure in China versus South Korea, Malaysia, and Singapore. Each of these East Asian nations only earned a little over $20 billion.

Since first opening up for tourism in the 1970s, China continues to maintain its spot as one of the most visited countries in the world behind the US and France.
www.predictivedatalab.com

Since the announcement of the COVID-19 pandemic, Microsoft Teams has seen dramatic growth in its number of daily active ...
08/16/2021

Since the announcement of the COVID-19 pandemic, Microsoft Teams has seen dramatic growth in its number of daily active users. In July 2019, nearly half a year before the pandemic, MS Teams had about 13 million daily active users. This figure grew to reach 32 million by March 12th, the day WHO announced the pandemic and would hit 44 million a week later on the 19th.

Microsoft has become one of the key leaders in video conferencing applications during COVID, supporting millions of firms and organizations in meeting their communication needs. While vaccines could mean a return to the office, many firms have begun to maintain the remote style of work despite the lifting of restrictions. While MS Teams will likely lose a chunk of its daily active users, the figure will remain higher than the July 2019 count.
http://www.predictivedatalab.com

Since the announcement of the COVID-19 pandemic, Microsoft Teams has seen dramatic growth in its number of daily active users. In July 2019, nearly half a year before the pandemic, MS Teams had about 13 million daily active users. This figure grew to reach 32 million by March 12th, the day WHO announced the pandemic and would hit 44 million a week later on the 19th.

Microsoft has become one of the key leaders in video conferencing applications during COVID, supporting millions of firms and organizations in meeting their communication needs. While vaccines could mean a return to the office, many firms have begun to maintain the remote style of work despite the lifting of restrictions. While MS Teams will likely lose a chunk of its daily active users, the figure will remain higher than the July 2019 count.
http://www.predictivedatalab.com

Due to nations across the globe banning international travel to reduce the spread of COVID-19, European countries saw an...
08/05/2021

Due to nations across the globe banning international travel to reduce the spread of COVID-19, European countries saw an average decrease of 69% in visitor growth. A forecast from February 2021 stated that inbound visitation growth is likely to spike back up for 2021 as tourists yearn to travel as soon as possible. Growth is expected to exceed over 100% for all parts of Europe, except for the West which is only forecasted to grow by 57%.

The forecast suggests that Western Europe visitation growth seems to be the least affected by the coronavirus. Although many firms conducted business over video conference software, those who held in-person meetings may have aided in Western Europe's maintenance of visitation growth.
http://www.predictivedatalab.com

Due to nations across the globe banning international travel to reduce the spread of COVID-19, European countries saw an average decrease of 69% in visitor growth. A forecast from February 2021 stated that inbound visitation growth is likely to spike back up for 2021 as tourists yearn to travel as soon as possible. Growth is expected to exceed over 100% for all parts of Europe, except for the West which is only forecasted to grow by 57%.

The forecast suggests that Western Europe visitation growth seems to be the least affected by the coronavirus. Although many firms conducted business over video conference software, those who held in-person meetings may have aided in Western Europe's maintenance of visitation growth.
http://www.predictivedatalab.com

An October 2020 survey asked individuals eighteen or older, "over the next five years, which stock will have the largest...
08/04/2021

An October 2020 survey asked individuals eighteen or older, "over the next five years, which stock will have the largest percentage gain?". Over half of the respondents selected Amazon, the largest selection from respondents by far. Amazon is the largest e-commerce company in the world with almost 1.68 trillion US dollars in market cap.
A handful of other stocks had statistically significant amounts of respondents who believed they'd have the largest percentage gain in the next five years, but Amazon easily leads the pack. If the company continues on its current track of dominance, then our respondents may be proven right.
http://www.predictivedatalab.com

An October 2020 survey asked individuals eighteen or older, "over the next five years, which stock will have the largest percentage gain?". Over half of the respondents selected Amazon, the largest selection from respondents by far. Amazon is the largest e-commerce company in the world with almost 1.68 trillion US dollars in market cap.
A handful of other stocks had statistically significant amounts of respondents who believed they'd have the largest percentage gain in the next five years, but Amazon easily leads the pack. If the company continues on its current track of dominance, then our respondents may be proven right.
http://www.predictivedatalab.com

E-Commerce has grown to become a key driver in revenue for many European nations. Ireland earned 44% of its income in 20...
08/02/2021

E-Commerce has grown to become a key driver in revenue for many European nations. Ireland earned 44% of its income in 2020 from e-commerce sales. With money to be made, countries across Europe are entering the new marketplace - albeit at different rates.
Economic giants France and Germany earn 23% and 18%, respectively, of their revenue from e-commerce. On the other end of the spectrum, e-commerce only accounts for 5% of all revenue from Greece, a significantly smaller number than most European countries.
http://www.predictivedatalab.com

E-Commerce has grown to become a key driver in revenue for many European nations. Ireland earned 44% of its income in 2020 from e-commerce sales. With money to be made, countries across Europe are entering the new marketplace - albeit at different rates.
Economic giants France and Germany earn 23% and 18%, respectively, of their revenue from e-commerce. On the other end of the spectrum, e-commerce only accounts for 5% of all revenue from Greece, a significantly smaller number than most European countries.
http://www.predictivedatalab.com

Internal tourism revenue has changed significantly since the beginning of the coronavirus pandemic in 2020. Forecasts cu...
07/31/2021

Internal tourism revenue has changed significantly since the beginning of the coronavirus pandemic in 2020. Forecasts currently suggest there will be a positive return in percentage growth of internal revenue in most countries by 2022.
The country with the most YoY volatility, Germany, had a -65.66% growth of internal tourism revenue in 2020. However, there is cause for optimism as Germany is expected to reach a peak of 56.80% growth by 2022.
http://www.predictivedatalab.com

Internal tourism revenue has changed significantly since the beginning of the coronavirus pandemic in 2020. Forecasts currently suggest there will be a positive return in percentage growth of internal revenue in most countries by 2022.
The country with the most YoY volatility, Germany, had a -65.66% growth of internal tourism revenue in 2020. However, there is cause for optimism as Germany is expected to reach a peak of 56.80% growth by 2022.
http://www.predictivedatalab.com

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